The 2012 Charlotte Racers Expo will feature a comprehensive sponsorship and marketing seminar on Saturday night, January 28, from 6:30-8:30 at the Comfort Suites Northlake, the host hotel for the Expo.

Attendance is limited to the first 40 paid registrations.

The seminar will include instruction and guidance on maximizing your racing team’s sponsorship search through the proper use of public relations, sponsor relations, cross-marketing and cross-promotion, sponsorship seeking techniques, etc.. While there is no magic answer that instantly “woos” every sponsor a racer approaches, there are some basic things each one looks for before investing their time and money into a racing program.

Help to eliminate your frustration and increase your success in sponsorship acquisition by attending this seminar on Saturday night, January 28.

The seminar will be led by current UARA-STARS series announcer Tony Stevens. Tony graduated with a degree in public relations from California University of Pennsylvania and has been involved in racing over the past two decades in nearly every aspect — as a crew member and competitor, PR/marketing rep, media member, announcer and a series official. His list of experience includes roles in the ARCA Racing Series, former ASA National Tour, various divisions of NASCAR, and the FASTRAK Racing Series for dirt crate late models.

The cost for the seminar is only $49/person and includes refreshments, course materials and one-on-one coaching for a period of 30 days after the conclusion of the trade show event.

Those who register on or prior to January 27th will be entered into a drawing for a free set of Nitro Helmet Speakers (a $300 value) courtesy of RH2Way Radios and multiple other prizes including free hero card designs and consulting services.

Seats are limited, book yours now! If you’re serious about increasing your racing budget and sponsorship dollars, this is the seminar for you. Don’t let your chance to have a bigger racing budget in 2012 slip by.